Monday, May 4, 2015

Mad Men S7 E12: Lost Horizon


As predicted, Don is unhappy being a little fish in a big creative pond at the staid gray offices of McCann Erickson. He’s one of a dozen creative directors in a board meeting for Miller Lite. Another guy makes a pitch that sounds almost like his, with a similar cadence and emotion, but it’s regimented and a little soulless. There’s a nice shot of Don looking out a window at a plane flying past the skyscrapers. He’s lost sight of the horizon and needs to be free so he starts running, looking for …

Christ, not the waitress again. Why, Don? Why would you drive all the way to Wisconsin to find this woman who clearly didn’t want to be with you? It backfires anyway as her ex-husband tells Don he lost her to the devil. Don drives farther to escape the future. He hates his job, his kids get along fine without him and he has nowhere to live. He’s as adrift as the Major Tom of “Space Oddity.” He’s already taken a fake name so he might as well run away again to escape Don Draper like he did to escape Dick Whitman.

I’m sure he’s going to the west coast. The most daring thing Mad Men could do is not show Don at all next week and freak out the viewers before showing him settled somewhere else in the last episode. 

Joan ends up running, too. She is deeply unsatisfied at the new firm, paired up with a doofus who ignores her instructions and makes the faux pas of inviting a wheelchair-bound client to go golfing at Augusta (which Joan wasn’t allowed to play on back then anyway). She complains and gets paired up with the sexist Ferg. At Sterling Cooper and Partners, she was a respected partner but on the new totem pole, she’s just a “girl” no man will work for.

Jim Hobart is unmoved by Joan’s complaints and wants to pay her $500,000, half of what she is owed, to go away. She threatens to sue, invoking the ACLU and Equal Opportunity Employment and Betty Friedan and correctly saying that she would be the first of many women who would stand up and follow her example of not accepting the sexist treatment there. APPLAUSE. That was a thrilling moment to watch. It was Joan’s character attaining self-actualization after a decade. I’ve always loved how they subverted expectations for her from the beginning. From the surface, she looks like a party girl and you might assume she’s a ditz but she’s always been highly competent and savvy and proven herself many times over. Joan has to an extent always used femininity and whatever tools she had at her disposal to get ahead but she also has her bedrock strengths to rely on. She’s one of the people on the show that I admire.

It was a victory to see Joan stand up but it’s bittersweet to see her agree with Roger that she should cut her losses, take her money and leave. She grabs the two things that are indispensable, a photo of her son and her rolodex, and takes the job and shoves it. It’s a tragedy that she didn’t go even further than she did in standing up but I can’t blame her for having had enough and wanting to enjoy her life a little more. Maybe she’s on to something better. I don’t know if this is the last we’ve seen of Joan Holloway Harris but if so, this was an appropriate ending for the tone of the show — a character walking up to the precipice of change and then walking back. I’d still like to see a postscript for her in the last two episodes.

On the other end is Peggy, who runs toward something. It was some obvious symbolism that her new office at McCann wasn’t ready for her yet. Of course she and Roger are the last two left at the old office to turn out the lights. At first, I thought the eerie organ music was a little cheesy but I loved the reveal that it was Roger playing it. I also loved Peggy roller-skating around like Peggy Fleming. It made a certain sense to have these characters together because they both value the old firm tremendously for different reasons — him for past glories and her for future ambitions.

At the end, Peggy is off to a new start, with Bert’s Japanese octopus painting tucked under her arm as a provocation. I wanted to stand up and cheer at the sight of Peggy strutting through her new office, sunglasses on her face and cigarette in her mouth. Once she carried a box of belongings through the old firm, a nervous ex-secretary grateful for a break. Now she acts like she owns the place. This is one person more than ready for the future.

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